Canadian Appliance Recycling Enterprises (CARE) proudly announces the launch of CARE-ITY, a purpose-driven initiative, designed to empower customers to make eco-conscious appliance purchases while giving back to communities and charities across Ontario.

Since 2017, CARE has been at the forefront of delivering ENERGY STAR® certified appliances through government programs, championing energy efficiency and community well-being. Now, through the CARE-ITY initiative, every purchase becomes a meaningful opportunity to support the causes that matter most to you.

How It Works: Every Purchase Becomes a Donation

When you shop with CARE, you don’t just upgrade your home — you uplift communities. As part of this initiative, CARE will donate up to 5% of the pre-tax value of every eligible appliance purchase to a registered Canadian charity of the customer’s choosing, through CanadaHelps.org. In addition, you will receive a 5% discount on your appliance purchase.

Customers can select from thousands of verified charities on the CanadaHelps platform — from local food banks and environmental initiatives to mental health organizations, Indigenous support services, and more.

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Donations Made in Your Name

To honor your generosity and involvement, the donation will be made in the name of the person placing the order — not in CARE’s name. You’ll be recognized as the donor, and your chosen charity will see your name associated with the contribution.

It’s a simple, three-step process:

1.     Shop – Explore our selection of ENERGY STAR® appliances at careappliances.ca. Add your items to the cart, then contact us by call or email for a unique discount code valued at up to 5% of your purchase. Apply this code at checkout before completing your payment to receive the discount.

2.     Select Your Charity – At checkout, enter your chosen charity’s name in the Delivery Notes section.

3.     We Donate – CARE will contribute the donation amount directly to your selected charity, with your name associated as the donor. Following delivery, you will receive an email confirming the donation has been made.

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Why Giving Matters

“Studies show that when we give to others, we contribute meaningfully while nurturing a sense of inner fulfillment.”
— CanadaHelps. (n.d.). 5 reasons why you should donate to charity.
Retrieved May 20, 2025, from 
CanadaHelps.org

“This year’s edition of The Giving Report makes it clear that the large majority of Canadians understand the critical role of charities in keeping Canada strong.”
— CanadaHelps. (2022). The Giving Report 2022 (p. 2).

These insights highlight the vital role charitable organizations play in maintaining the well-being and resilience of Canadian communities.

To participate in the CARE-ITY program or learn more, visit: careappliances.ca or call us at 1-833-227-3275 ext 0

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